The Campaign Turning 14 Million Under-Saved Britons into First-Time Savers

UK Savings Week, the national savings campaign run by the Building Societies Association, has won the 2026 MAIA for Best For-Profit Adult Education, capping a remarkable year in which the campaign was also named Best Adult Education Project at the 2026 UK Gala Awards for Financial Capability, hosted by the London Foundation for Banking & […]

Financial Guidance Without the Sales Pitch: Why Munny Group’s eM Won a 2026 MAIA

Munny Group has won the 2026 MAIA for Best Fintech/AI by a For-Profit Organisation for eM, an AI-powered money coach that delivers private, independent financial guidance to employees across the UK. Financial stress affects people at every income level, yet many employees remain under-served by traditional financial support that is generic, reactive or tied to […]

The Game Where Students Play the Predatory Car Dealer, and Learn to Beat One

Next Gen Personal Finance (NGPF) has won the 2026 MAIA for Best Non-Profit School-Age Financial Education Project for Shady Sam’s Slick Wheels, a free arcade-style game that teaches American high school students to spot predatory car sales tactics by putting them in the dealer’s seat. Every year, millions of Americans drive off a car lot […]

How a Monthly Coffee Morning Is Building Singapore’s Impact Investing Ecosystem

How a Monthly Coffee Morning Is Building Singapore’s Impact Investing Ecosystem Impact Investing Coffee Mornings Singapore (IISG) has won the 2026 MAIA for Green Financial Literacy, recognising a grassroots community that is redefining how financial literacy in impact investing is built: not through top-down teaching, but through conversation. Founded in August 2024 by Holly Smith, […]