Ka-ming Lim is the CEO and co-founder of Limitless.app.sg a platform that provides financial advice and well-being solutions to Millennials and Gen Z users who want to get a better start on a path to financial security.

Having worked in finance for over 30 years, he created The Limitless Financial Wellbeing App in the belief that everyone deserves financial wellbeing and that the best way to empower people to take action is through financial literacy. But knowledge without action is useless, so Limitless generates and prioritizes clear calls to action, including, where relevant, matching users with relevant industry solutions.

• What first made you interested in understanding money and finance? If you had an “Aha” moment, where you felt you started to understand money better, please tell us about that.

Looking at a credit card bill in Singapore in the 1990s, having rolled over the balance for, I think, three months, and realizing, despite all the friendly marketing, reward points and discounts being “given” to you, that credit card companies are not your friends and they and your use of their cards need to be managed. (Even when they graciously waive your annual fees… they’re not your friends!)

• Where did you find most of the important lessons you learned about finance? Online? From specific books? At home?

Trial and error in my personal finances. When I started working there was, compared to the constant, unmanageable deluge of good/ bad/ terrible information these days, little available to learn about personal finance (and nothing online!) But the environment of that era was much more forgiving than it is now, fortunately for me

• What made you want to help other people with understanding money?

Realising that entire generations, through no fault of their own, are being destroyed by both circumstances and self-serving policymakers pandering to an older, ever wealthier voter base

• Is there one particular group or community you like to help with understanding money? Why did you choose that group?

I like to support Junior Achievement (a 2022 Nobel Peace Prize nominee). They  work with students in regular and vocational secondary schools whose expectations and aspirations regarding money and careers are often lower in trajectory than their peers in more “elite” institutions

• Is there one book, influencer, academic or other sources of financial education material that you recommend more than others?

“Happy Ever After – financial freedom isn’t a fairytale” by the Seven Dollar Millionaire

• Which one tip do you share more than others?

It is never too late, but start investing as young as you can, when the stakes are low, and commit to investing half of all salary increases you ever get to counter “lifestyle creep”

• And a bonus question:  what’s one little guilty pleasure that you spend more on than you think you maybe should, but it is just worth it?

Ikura (salmon roe)  to go on crackers for when friends come over.