The MAIA Alliance
Solving at Scale
Today, many brilliant innovators are already addressing the problem of financial illiteracy. They are reaching women in India, farmers in Uganda, domestic workers in Asia, and young people in the UK.
The challenge is not innovation. It is scale. Too many high-impact initiatives lack the visibility, credibility, and capital needed to reach the people they are designed to serve.
Our role is not to invent new answers, but to identify what already works and help it travel further, faster. By making excellence visible and investable, we enable proven solutions to reach scale.
At the Money Awareness and Inclusion Alliance (MAIA), we’re helping people build financial stability and independence by making financial literacy accessible to everyone who needs it.
We’ve proven the model works. We’re now ready to scale.
Without recognition, dynamic solutions remain unknown, and therefore underdistributed.
What We’ve Built
A proven model – the MAIA Awards – that identifies and celebrates the world’s best financial education innovators.
1,000 entries from 50+ countries since 2021.
What We’re Building
An unprecedented global catalyst fund for financial literacy innovation.
Designed to generate 3-10x multiplier effects and transform the entire sector.
3-10x
Recognition winners typically raise 3-10x their award amount in follow-on funding.
Why Recognition Awards Work
Traditional grants fund one excellent organisation. The impact is direct and incremental, helping that group reach more people or expand its programmes.
By contrast, recognition awards transform entire sectors by inspiring competition, making excellence visible and investable, generating media attention that influences policy, and building momentum across the ecosystem.
The multiplier effect is real: XPRIZE saw £10M catalyze over £100M in R&D. Earthshot’s £15M generated £86M in additional funding.
A £100,000 recognition award doesn’t just fund one winner – it catalyzes £300K-£1M in total ecosystem impact.
Aligned with Global Priorities
Financial literacy is foundational to achieving the UN Sustainable Development Goals. The Money Awareness and Inclusion Alliance’s work directly advances seven of the 17 SDGs.
By supporting the catalyst fund, you’re investing in a cross-cutting solution, accelerating progress across the entire development agenda.
About Us
The Money Awareness and Inclusion Alliance funds and champions the most effective initiatives that advance financial inclusion and financial fluency worldwide.
Building on the global platform of the MAIA Awards, we provide targeted, impact-driven funding to help proven solutions scale.
Our focus is on empowering people to understand, manage, and take control of their money. By backing what works and helping it reach those who need it most, we contribute to a fairer, more financially capable world.
DISCLAIMER: The Money Awareness and Inclusion Alliance Ltd (Company number 16758408) is a UK company limited by guarantee and is not yet registered with the Charity Commission. Any fundraising activities are undertaken on this basis and charitable registration will be subject to approval by the Charity Commission.